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Shafrir Godel 

Founder , CEO

Shafrir is an experienced agri-business consultant who specializes in agribusiness development and agriculture project management. 

Shafrir offers a very deep understanding of, and familiarity with, the Israeli agricultural sector. Focusing on international agri-business, Shafrir provides services to farmers in Israel and in various other countries and growing conditions.

In his work, Shafrir addresses strategic, economic, marketing, and agronomic questions and offers professional solutions.

Via his well-developed 'Green Business' network, Shafrir assists his customer to allocate professional solutions and identify relevant customers.

Shafrir Holds an MBA degree
(Ben Gurion University of the Negev, Israel).

Eliron Toby

Company president

Eliron is a marketing expert and innovation catalyst. For more than 25 years, he has been developing and overseeing marketing campaigns to promote products and services with special expertise in agro-marketing.  Eliron's capabilities include strategic marketing analysis, brand development, creative and innovation leadership.

Eliron holds a Bachler’s degree in Behavioral Sciences (Ben Gurion University of the Negev, Israel) and a Master’s degree in Marketing and Strategic Management (University of Maryland, U.S.A).

Eliron Toby.jpg

Yaron Drori M.Sc.Agr PhD

Projects Manager

Yaron has three decades of field experience. Expertise of soil and water, soil-root environment, soilless media, seed production, greenhouses crops and greenhouses technologies.


Eng. Jafeth S. Bhastekar 

Head of Puna office India 

Jafeth is an experienced Indian businessman from Pune, Maharashtra, in India. He has vast experience as an entrepreneur and a projects manager both in Israel and in India. 

Jafeth holds a Bachelor’s degree in Civil Engineering (Shivaji University, Kolhapur, India) and a Post Graduate Diploma in Business Administration (Mumbai University, India).


Eilam Raz

Projects Manager 

Eilam is a farmer and an experienced agriculture manager. He is an expert in agriculture community building and management especially in cooperative communities and venture managements. Eilam specializes in desert farming under harsh conditions and low water and soil quality.

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